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Best Robo-Advisors In July 2021


Robo-advisors have become popular in recent years, and industry experts expect them to become even more popular in the years ahead. That’s because robo-advisors offer low-cost financial advice that meets the needs of many investors, and they even add some extras that are tough for human advisors to match. No wonder robo-advisors have acquired hundreds of billions of dollars in assets under management so quickly.

Here are the best robo-advisors to manage your money and how much they cost.

What is a robo-advisor?

The term robo-advisor sounds really high-tech, but it’s actually much simpler than you might think. A robo-advisor is a financial advisor that uses an investment program, an algorithm, to automatically select investments for you.

The investment choices are based on things such as:

  • How much risk you’re willing to bear
  • What level of returns you want
  • When you need the money

Based on these factors and others, the robo-advisor typically selects a portfolio of exchange-traded funds (ETFs) using sound investment theory. For example, the robo-advisor creates a diversified portfolio of ETFs, rather than just investing it all in one fund. Extensive research has shown that diversification reduces your risk and can actually increase your returns.

It’s simple to get started with a robo-advisor, and you can quickly set up an account online. And because it’s online and automated, robo-advisors are much cheaper than traditional in-person financial advice. Plus, you usually get some other cool benefits thrown in, too. Features such as portfolio rebalancing and tax-loss harvesting are typically offered, both of which should improve your returns over time.

What does a robo-advisor cost?

While the costs vary from service-to-service, typically the cost of a robo-advisor has two major components:

  • Management fee: This fee typically costs 0.25 percent to 0.5 percent of your assets on an annual basis, though fees may be lower or higher. So every $10,000 invested would incur management fees of $25 to $50.
  • Funds’ expense ratios: The robo-advisor will invest your money in various funds that also charge fees based on your assets. The fees can vary widely, but range from 0.05 percent to 0.65 percent, costing $5 to $65 annually for every $10,000 invested, though some funds may cost more. These fees will be deducted proportionally on a daily basis by the fund company, and they will be almost invisible to you.

While sometimes the robo-advisor charges a few incidental fees when you require something special, in general you won’t run up any extra charges. So it doesn’t cost you anything extra to buy and sell funds, move money out of your account or change your allocation if your risk tolerance or a financial goal changes.

Since you’re investing, your returns aren’t guaranteed by the Federal Deposit Insurance Corporation (FDIC), so you can lose money. However, money that your robo-advisor puts in a cash account is typically protected by the FDIC.

Here are the best robo-advisors in July 2021:

Overview: Top robo-advisors in July 2021


As one of the top players in the industry, Betterment sets a high standard for service. It offers automatic rebalancing, tax-loss harvesting, a personalized retirement plan as well as the opportunity to buy fractional shares in funds so that all your money is invested rather than having to wait until you have enough funds to buy a full share. You can sync outside accounts, too, and receive advice on them, while customer support is available seven days a week. Betterment’s premium plan ups the game with access to a human advisor.

Bankrate overall rating: 5 out of 5

Management fee: 0.25 percent – 0.4 percent, depending on service level

Account minimum: $0

Charles Schwab Intelligent Portfolios

With Intelligent Portfolios, Charles Schwab is going after the robo-advisor market hard. Well-known for its investor-friendly practices, Schwab brings this same spirit to robos, with no-cost features such as rebalancing, automatic tax-loss harvesting and 24/7 access to U.S.-based customer service. And Schwab charges no management fee, so it’s worth saving up to meet the higher account minimum.

Bankrate overall rating: 5 out of 5

Management fee: none

Account minimum: $5,000


While Ellevest focuses on women specifically, its financial planning incorporates the needs of everyone. Ellevest is great for goal-based investing, even if you have multiple goals. Unlike other robo-advisors, Ellevest charges a monthly fee ranging from $1 to $9, depending on what you need. The basic tier gets you an investment portfolio, access to education and some banking features (ATM reimbursements, for example). Higher tiers offer goal-based planning and reduced fees on meetings with financial planners and executive coaches.

Bankrate overall rating: 4.5 out of 5

Management fee: $1 – $9 per month, depending on service level

Account minimum: $0

SoFi Automated Investing

SoFi has expanded into the realm of robo-advisors with an incredibly investor-friendly service. The company provides automatic rebalancing and goal-based planning to help you reach your life objectives. Plus, you’ll get career services, access to financial advisors and discounts on other SoFi products for no extra cost. If you already have a relationship with SoFi, then it could make even more sense to take it to the next level with their robo-advisor.

Bankrate overall rating: 4 out of 5

Management fee: none

Account minimum: $1

Vanguard Personal Advisor Services

You’ll have to bring some real assets to Vanguard to get started with its Personal Advisor Services (though you can opt for Vanguard’s Digital Advisor with just a $3,000 minimum), but the low-cost leader does a lot for its 0.3 percent fee. Here you’ll work with human advisors who will craft your portfolio based on your goals — and they don’t work on commission, so there’s no financial incentive for them to push certain products. And the more you have with Vanguard, the lower your fee, though it takes some serious funds before those fees start declining.

Management fee: 0.3 percent on assets less than $5 million scaling to 0.05 percent on assets more than $25 million

Account minimum: $50,000


One of the largest robo-advisors, Wealthfront offers goal-based investing that helps you understand how your financial choices today affect your future. Wealthfront also provides tax-loss harvesting, and the fees on its ETFs are among the lowest in the industry. Plus, the firm provides interest on its FDIC-insured cash management account, and doesn’t charge management fees for it, either. Also potentially useful, you can borrow against the value of your account at especially attractive interest rates.

Bankrate overall rating: 5 out of 5

Management fee: 0.25 percent

Account minimum: $500

When is a robo-advisor a good choice?

A robo-advisor can be a good choice for many kinds of investors, depending on their needs and willingness to manage their investment account.

A robo-advisor is a solid pick if you:

  • Want a professional to manage your money and develop a financial plan
  • Are looking to start investing and want to go slowly and safely
  • Want an alternative to a human advisor at low cost
  • Would prefer not to spend much of your time on investments
  • Don’t understand the markets or want to learn
  • Want an account where you deposit money and everything is done for you
  • Want a diversified portfolio that can help you retire

These reasons all center around the robo-advisor using its expertise to save you time, money and annoyance. So a robo-advisor can make sense for new investors who want to learn how investing works or seasoned ones who don’t want to manage their portfolio any more.

It’s actually easy to get started with a robo-advisor and often you may need no money to do so.

What are the disadvantages of using a robo-advisor?

A robo-advisor is a good investing choice for many kinds of investors, but it may not fit everyone.

Here are some disadvantages of using a robo-advisor:

  • Lack of investment choice: If you want to choose your investments, a robo-advisor likely won’t be a good option. Robo-advisors select the investments and make the decisions, and only a few allow you even a little discretion in what they invest in.
  • No guarantee of performance: Robo-advisors invest in stocks and bonds, and the prices of these assets can fluctuate a lot, especially in the short term. These are riskier investments than bank products, and a robo-advisor…


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